In 2014, expect even more travels brands to find more lavish ways of catering to this niche with exceptionally exclusive offerings. Let’s look at some examples of how premium travel brands have upped the ante over the past year, taking luxury to a whole new level and offering truly covetable travel services and experiences that can only ever be experienced by a very select few. For instance, Travelling to the departure point of the cruise by private jet, holidaymakers are treated to a meal prepared by a Michelin-starred chef.


Emirates Airlines launches private jet service? July 2013 saw UAE-based Emirates Airlines launch Emirates Executive: a private jet charter service. The service is available on a modified Airbus A319; each aircraft can carry up to 19 passengers and is divided into a dining area and lounge, 10 private suites (each featuring a flat-bed seat) and a shower spa. Video-conferencing facilities, high-speed internet access and mobile phone connectivity are also installed, with prices available on request.